About us

Play Beautifully

We started with a simple idea: pickleball should look as good as it feels.

What began as a few weekend games among Dutch friends visiting Australia quickly became something more. We noticed that while pickleball is growing fast, most of the black carbon gear didn’t reflect the creativity, design, and attention to detail we love in other parts of life. Since we all have a background in product design and development, we decided to build something new and more fun.

We’re just a few mates, just getting started in 2025, and we care deeply about what we’re creating. Every paddle, every color, every detail is chosen with intention. Our goal is to bring the same sense of beauty and quality you’d expect from modern fashion or interior design into the world of pickleball.

We believe sport isn’t only about performance or competition. It’s about joy, movement, and connection. When something looks and feels good, you play differently, and above all: you play beautifully.

This is only the beginning of our Dutch based and Australia operating business, but we’re excited to grow, learn, and build a brand that reflects the spirit of the game we love.

Cheers,
Marijn (founder)